People will be drinking gluten-free hard seltzer until the end of time, but there was a moment when it was a novelty. Back in the day — 2016, to be exact — Truly was one of the first hard ...

Just in time for summer sipping, Truly Vodka Soda hits shelves with a new look and great-tasting flavors BOSTON, May 31, 2023 /PRNewswire/ -- Boston Beer Company's Truly Hard Seltzer, a leader and ...

BOSTON, March 20, 2024 (GLOBE NEWSWIRE) -- Prepare to be transported to your favorite vacation with every sip of Truly Hard Seltzer&CloseCurlyQuote ... 5% ABV and 110 calories while naturally ...

"As hard seltzer enters the post-hype ... sessionable alcoholic beverage without the fuss. Truly believes life can be more refreshing when we can be real, let loose, embrace imperfection, and allow ...

"Truly helped establish hard seltzer as we know it today, but we recognize the segment is evolving for the drinker of tomorrow," Boston Beer Company CEO Dave Burwick said in a statement.

Frankly, the only thing hard about a hard seltzer is my ability to set it down — and its alcohol content, of course. The all-too-easy sipper has found a permanent spot at pool parties ...