The hard seltzer movement is strong. Although companies like White Claw and Truly have been around since 2016, the hard seltzer craze really took off with the help of social media in 2018.

By launching the new limited edition flavor Hot Wing Sauce Hard Seltzer, popular seltzer brand Truly promises to meet "football fans’ favorite finger food all in one convenient package – no ...

Looking strictly at ingredients, White Claw and Truly are nearly identical. Both are brewed using a mix of seltzer water, a gluten-free alcohol base, and a touch of flavor.

Truly Hard Seltzer and Compartés's alcohol-infused truffles are filled with chocolate ganache, making them the perfect holiday stocking stuffer.

It is difficult to overestimate the hugeness of hard seltzer to people who study the business of alcohol, but here are some exact figures: Hard seltzer is currently a $550 million business and is ...

Truly Hard Seltzer had a hot girl summer. The adult beverage brand revamped every recipe in its portfolio in a quick three months and, in the least dramatic way possible, every single one is leaps ...

JetBlue Airways, hoping to score with millennials and other young adults, is adding Truly hard seltzer to its menu of in-flight alcoholic beverages. The low-carb, low-sugar, relatively low-alcohol ...

In the world of hard seltzers, there is only one brand that has “Coke”-levels of name recognition: White Claw. But the brand’s biggest competitor, Truly, is nothing to scoff at.

Hard seltzer sales are surging but competition continues to grow, so Truly Hard Seltzer is using some star power to help the brand break through. The boozy beverage has signed British singer Dua ...

Called Truly LA, the taproom is set to open in early 2022 and will allow hard seltzer fans to taste exclusive new flavors from 12 taps, drink Truly cocktails and enjoy some snacks. The taproom ...