Another classic Korean makeup brand within the AmorePacific family, Etude has been around since 1985. If you ever find yourself in Seoul, ... Clio is a true O.G. in the K-beauty space.

Lip combos are all the rage right now, with everyone’s lineup ranging from matte or satin lipsticks to uber-glossy lip ...

After shuttering KKW Beauty in 2021, Kim Kardashian is making makeup again under her Skkn by Kim label. The line launched with eyeshadow, lipstick and lip liner.

Cynthia Erivo donned a full face of the TikTok viral Korean makeup brand TirTir to host the 78th annual Tony Awards on Sunday in New York City. The 38-year-old actress' beauty look noticeably ...

The brand actually did contact me, and they came out with 20 shades, which was like unheard of for a Korean makeup brand. That 20th shade was my shade. Now they have 40 shades.

If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun packaging and advanced ingredients, K-beau.