The land of dewy, glassy, impossibly bouncy complexions has long been setting the global beauty standard, and now the rest of ...

The K-beauty brand’s best-selling contour product was a pioneer, as bronzing and contouring products for fairer skin tones used to be few and far between. Many other Korean makeup companies have ...

Among the rubble, she spotted a skin tint I’d received from Beauty of Joeson—a Korean brand I’d known for its best-selling ...

The Mixsoon Bean Essence Exfoliating Serum is a highly hydrating, glow-inducing solution that enhances all skin types and ...

Beauty of Joseon is officially the Internet’s fave K-beauty brand, since the Relief Sun : Rice + Probiotics sunscreen went ...

Originating in South Korea, this beauty trend centres around skincare and makeup products that promote ... and formulations. Anua is a Korean skincare brand that has gone viral on TikTok for ...

The UK's number one Korean beauty retailer, PURESEOUL, has just opened up its eighth brick and mortar in Westfield Stratford, London [Thursday 10 April] – and proving that the hype is well and truly ...

Korean beauty ... adds that “Most K-beauty makeup also includes skincare ingredients, so it is kinder to your skin while making you look good” – and that is often true of these foundations.