Playing with Hasbro’s ultimate toy, the $750 self-transforming Optimus Prime The $750 self-transforming Optimus Prime just got a $750 transforming trailer too This $400 Bumblebee robot can dance ...

After a disappointing holiday season in 2022, toy and game maker Hasbro (HAS) is facing another blue Christmas this year as sales remain stubbornly sluggish amid soft consumer spending trends and ...

Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. Andrew Liszewski is a senior reporter who ...

After launching its self-transforming Optimus Prime in 2021 ... The collectible includes the original toy’s Energon sword, galaxial rocket launcher, and crown accessories.

Mattel CEO Ynon Kreiz discussed how he's transforming the toy maker into an entertainment company. Kreiz, who joined Mattel in 2018, turned the company around by building franchises. Mattel is ...

“He especially loved Christmas Eve and wanted to make it special for families in this neighborhood. Seeing kids’ faces light up when they’re handed a new toy brings us warm memories of our ...

The “ultimate holiday toy destination,” located at 1540 Broadway, has officially rung in the holiday season with merry decor, new retail experiences, and in-store activities. The ...