Our eyes, mouth, tongue, nose, and skin relay raw data via a process of transduction ... Countless illusion examples may be found in psychology textbooks or via internet searches, but this ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media ...

Bloom is a Professor of Psychology at the University of Toronto and the Brooks and Suzanne Ragen Professor Emeritus of Psychology at Yale University. His new book is Psych: The Story of the Human ...