Transactional Analysis in Sales Communication. Developed by Eric Berne in the 1950s, transactional analysis is a theory about personality and communication. At the center of transactional analysis ...

Transactional Leadership Definition. Different managers employ distinctly different management styles, ranging from relatively hands-off, facilitative styles to autocratic, micromanaging styles.

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How Does Transactional Analysis Work in Life Coaching As a therapeutic and coaching approach, TA seeks to map out the human personality structure and address various problem areas for individuals.