Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

Love hearing @beyondthepaid talk about non-traditional lead gen formats like Display/Discovery/YouTube ads as a lower cost option to fill the funnel. Great ways to drive ToFu traffic that doesn't ...

Why Gen Z Is Turning Away from Leadership—and What It Means for the Future of Work Faced with burnout, broken systems and outdated models of success, Gen Z is reimagining what it means to lead.

Is your lead generation pool leaking? How do you even know there is a problem in the first place, let alone how to fix it? A lead generation pool is worth its weight in the revenue it generates. If ...