The future belongs to performance-first strategies. Traditional advertising, as we know it, will be dead by 2030.

As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and ...

Love hearing @beyondthepaid talk about non-traditional lead gen formats like Display/Discovery/YouTube ads as a lower cost option to fill the funnel. Great ways to drive ToFu traffic that doesn't ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured ...

Creating a marketing funnel not only attracts a large enough number of leads to sustain and grow your business, but also qualifies the leads so you can make the best use of your time.

That’s what demand gen does best: It plants the seed between prospective customers and your brand. Lead gen has its role, but without demand gen, it’s like harvesting from a field you never ...

The Sales Vault doubles down on lead-gen content for the month of February, including a live Zoom workshop for Sales Vault members on Feb. 19th, and a webinar on Feb 25 (free to members and $99 ...