David Maskin makes a living drawing people into trade show booths. He creates personalized nameplates by bending aluminum wire as giveaways from the company who takes him on to sit in their booth.

you’ll get more people to your booth and interacting with your brand. However, there are many giveaways out there that are just plain boring. To make sure trade show attendees hang on to your item ...

Scan, scan, scan! During the opening day of the trade show, meet with your onsite team 30 minutes before the doors open. Make sure they know the layout of the booth, giveaways and activities to ...

Trade shows represent some of the best opportunities for marketers to enhance their company’s profile, meet new prospective clients and gather leads for their sales force. That being said, to ...

Trade show events offer an opportunity for companies to meet personally with their potential customers. They can also find partners and top influences in their industry. However, having your brand ...

But as many of you know, the clincher to exhibiting at tradeshows is to attract attendees to the booth in order to have the discussions that make the cost and time investment worthwhile. Typically, ...

The cost of participating in a trade show can easily reach tens of thousands of dollars once the expenses of the booth, giveaways, staff time and employee travel are factored in. Exhibitors need ...

The best trade show booth in the world can’t deliver signed contracts. Salespeople must run the last mile of that race. If unprepared, sales reps will have a million questions at a trade show.