Breath mint giveaways are practical and memorable. 2. Phone Chargers Trade show attendees may not be in the office, but they are still connected to their workplace via email, text and calls.

During the opening day of the trade show, meet with your onsite team 30 minutes before the doors open. Make sure they know the layout of the booth, giveaways and activities to promote.

How to Boost Traffic at Your Trade Show Booth Want to stand out? Plan ahead and skip the tchotchkes and gimmicks. By Christine Lagorio-Chafkin, Editor at Large, Inc. @ Lagorio Jun 2, 2010 iStock ...

Set up an interactive booth that gives something for trade show attendees to do other than just walk around and talk to people. Build fun at your booth by setting up a wheel of fortune or a short ...

Engel rethinks the booth as a living, breathing experience. He understands that a trade show isn't just a marketing checkpoint. It's the brand's story being compressed into 60 seconds or less.

Using fabric in your trade show booth design can make way for some seriously creative lighting. Fabric illuminates with a softer, more atmospheric glow than rigid plastics. From the ethereal to the ...

Having too many choices can confuse and overwhelm show attendees, automatically creating a roadblock. Trade shows offer a unique marketing opportunity to attract homeowners to become customers.

The benefits of exhibiting at a trade show can surpass any marketing or growth technique. Trillions of business deals are done at trade shows every year. The biggest and best trade show booths ...

Are you planning on doing a tradeshow this year as part of your marketing plan? The International Consumer Electronics Show, or CES, the largest tradeshow in the world, just wrapped up a few days ...

How to Decorate an Exhibit Booth. According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could ...