There was once a time where cereals came with a variety of freebies -- all adding to the excitement of its sugary goodness.

The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

McDonald’s are looking at bringing plastic toys back to Happy Meals. The famous meal has been synonymous with the fast food ...

Gifting a child STEM toys is a wonderful way to mix play and learning. It’s truly a win-win: As they play, STEM toys will ...

Fashion and beauty products can also benefit from the ‘mystery.’ More retailers outside the toy business should adopt blind ...

Cra-Z-Art is among a handful of US companies that make toys in the US, including MGA Entertainment’s Little Tikes and ...

Greg Ahearn, president and CEO of The Toy Association, said price increases of 15% to 20% are expected on games, dolls, cars ...

NECA has released a new wave of Ben Cooper Halloween Costume Kids action figures and this set features monsters from some ...

Foreman, of Basic Fun, said he plans to offer new spins on his existing toys to make them look new. Take Mash’ems, which are ...