When Toyota closed the doors on the Scion brand, the FR-S was rebranded ... and suede-like interior trim with an embroidered "86" logo, plus a 7.0-inch touchscreen infotainment with Apple CarPlay ...

The spirit of the long-dead Scion brand lives on at Toyota with the introduction of ... large silver tailpipe tips replete with the GR logo. Otherwise, the Yuzu is effectively a zhuzhed-up GR86 ...

The Toyota bZ4X, the company’s first fully electric ... The bZ4X should have been a Scion. EV buyers are open-minded about design. They want something bold and futuristic but don’t want ...

For the automotive industry, it was the height of hip. At the Chicago auto show, Toyota's Scion brand unveiled two new models in two versions — one for real life, and another for virtual ...

One of the world's most iconic car brands, the Toyota logo has become a mainstay of our roads and television screens. But despite seeing dozens of them every day, how many people know what the ...

About 41% of the world's nearly 8 billion inhabitants are under 24. When Toyota brainstormed the Scion brand, it planned on marketing its vehicles to this large segment of younger people.

The Scion brand and "Project Exodus" lasted longer than Toyota's initial attempt, but the automaker pulled the plug by 2016. By 2017, Toyota absorbed the remaining Scion models into its North ...

Keen Toyota enthusiasts may recognize this color, as it was first used by the Scion FR-S Release Series 1.0 that was launched back in 2015. It’s a fabulous color and suits a lightweight sports ...

The spirit of the long-dead Scion brand lives on at Toyota with the introduction of ... large silver tailpipe tips replete with the GR logo. Otherwise, the Yuzu is effectively a zhuzhed-up GR86 ...

The 2019 Toyota 86 gets a TRD Special Edition model that comes with red and black two-tone sport seats and steering wheel, a dash with the TRD logo embroidered ... The old Scion-based head unit ...