In response, Mattel has accelerated production on multiple toy-based movies. At this point, some of them are coming sooner rather than later. The Masters of the Universe live-action movie, for ...

The Bratz fashion doll toy line launched in 2001 and has sold 200 million dolls worldwide. MGA was behind Lionsgate’s live-action Bratz movie that hit theaters in 2007.

A live-action film based on the dolls, called "Bratz: The Movie," was released in theaters in 2007. An animated "Bratz" TV series ran for two seasons from 2005 to 2008.