Expect to see a lot more augmented reality when buying a car, at the supermarket and especially at the toy store. But, not everyone is completely sold on the new tech trend.

Mattel has released the set of dolls ahead of the launch of the Wicked film, an adaptation of the popular Broadway musical. However, a website printed on the box of the new toys, intended to ...

Some mass toy manufacturers are moving away from plastic packaging, including Hasbro, which plans to phase out plastic boxes by 2022. But reuse goes a step farther.

As Adam Gendell, Associate Director of the Sustainable Packaging Coalition states: “Disney’s Smart Packaging Initiative (SPI) is a first for the toy industry.

So, we turned to an expert. Mr. CHRIS BYRNE (Toy Reviewer, Timetoplaymag.com): Bigger is better, more is more. STANDEN: Chris Burn runs the toy review Web site, timetoplaymag.com.

NEW YORK (Reuters) -This holiday season, U.S. parents may have to make an extra pit stop - not for toys, but for the batteries that power them, as manufacturers pare down on frills and packaging ...