Virgin Media takes inspiration from Toy Story in this out-of-the-box ad These aren’t typical dolls though, each miniature represents a different type of career.

Toy giant Mattel has said it deeply regrets a “misprint” on the packaging of Wicked dolls which led buyers to a pornography site instead of the web page for the upcoming movie.

Life & Culture Vietnam War hero is inspiration for action figure debuted at Hershey Toy Show Published: Aug. 20, 2022, 3:47 p.m. 7 1/7 Veteran Bill Beck and the Hershey Toy Show ...

Some mass toy manufacturers are moving away from plastic packaging, including Hasbro, which plans to phase out plastic boxes by 2022. But reuse goes a step farther. Other designers have explored ...

Not many toys have that sort of iconic packaging and branding, though, so manufacturers want to give kids, and adults, as much of the experience of the toy as they can right there on the store shelf.