In the $2.3 billion U.S. market for toy vehicles, Hot Wheels has been a leader for years, according to retail researcher NPD Group. Mattel says it has produced 4 billion Hot Wheels since 1968.

With New Hot Wheels ID, Mattel Adds Digital Play to Toy Cars Mattel holds hands with Apple to take its toy-car brand down the ramp onto the Internet of Playthings.

The 20-year-old tortoise was helped by vets The tortoise was fitted with wheels from a toy car Travelling on grass can be a bit of a bumpy ride, but trundling along the garden path is no problem.

Over the course of a year, the Hot Wheels design studio will produce 1,000-1,200 unique cars. That’s more than 100 different castings, each with unique paint schemes.

Lego's portable toy perfect for school summer holidays now £2 with little-known deal The cute suitcase contains 213 pieces offering endless building possibilities What's On By ...