The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also provides a subtle, sheer coat of color. Shop the Tower 28 lip balm ...

Tower 28 recently came out with its LipSoftie Lip Balm ($16), and if it's anything like its other bestselling, sensitive-skin-friendly products, I knew it was going to be good.

When it comes to lips, Tower 28 is always at the tip of our tongues. So, the Tower 28 LipSoftie Hydrating Tinted Lip Treatment Balm was on our radars immediately.

The Tower 28 Lip Jelly Gloss has earned fans across the internet with 2,000 five-star reviews on Sephora and nearly 300 ... the Lip Tint goes on sheer but has buildable coverage that lets you ...

On this week’s episode of Us Weekly’s Breaking Beauty, Crista Lacqua and I (Robyn Merrett), tested Tower 28’s SOS LipSoftie Hydrating Lip Treatment. If you’re like Us, ...

This set includes the Tower 28 ShineOn Lip Jelly in the shade Chill, plus 7 full-size best-selling beauty products from AAPI-owned brands. $10 from every box sold will go to AAPI non-profit ...

Sophia Carson and Tower 28 Lip Balm Have Something In Common. Posted: April 28, 2025 | Last updated: April 28, 2025. @sofiacarson applies her favorite Tower 28 lip mask and shares the personal ...

Your lip gloss is about to be super popping with Tower 28's two new ShineOn Lip Jellies. These two new shades — Wild and Pistachio — are ideal for spring makeup looks and only $15.

Tower 28 founder and CEO Amy Liu shares how her personal skin care struggles inspired ... unexpected ones — like when I see someone in front of me in line pull a ShineOn Lip Jelly out of their ...