Tower 28 recently came out with its LipSoftie Lip Balm ($16), and if it's anything like its other bestselling, sensitive-skin-friendly products, I knew it was going to be good.

Tower 28 LipSoftie Lip Treatment Tower 28 $16 at Tower28beauty.com Shoppers Say This Sleek Hair Dryer Is Similar to Dyson's $430 Model — and It's 71% Off for Prime Members ...

This lip jelly and liner kit from Tower 28 will be your new favorite. The lip jelly replicates the feeling of a lip balm with the finish of a lip gloss, so it's not sticky at all.

@sofiacarson applies her favorite Tower 28 lip mask and shares the personal connection that she has with the brand 💋 Iran uses Trump's own words against him How to hard boil eggs without using ...

"To bring good fortune and honor founder Amy Liu's AAPI roots," Tower 28 is rolling out a fresh, sheer rosy nude called Red Bean Mochi. It's yet another way to achieve the hydration of a lip mask ...

Your lip gloss is about to be super popping with Tower 28's two new ShineOn Lip Jellies. These two new shades — Wild and Pistachio — are ideal for spring makeup looks and only $15.

On this week’s episode of Us Weekly’s Breaking Beauty, Crista Lacqua and I (Robyn Merrett), tested Tower 28’s SOS LipSoftie Hydrating Lip Treatment. If you’re like Us, you’ve probably ...