L.A. is more than just the entertainment capital of the United States–it’s a hub for international business development and ...

Marketing can be a mystery to founders and CEOs—especially in tech. Sometimes, they hire a top-dollar marketer and don’t know ...

Miri Rossitto is founder and chief executive of Calabasas-based marketing and brand development COWE Communications, which stands for Community of Working ...

Glazy the Peach is far from the first character marketing teams have created to drum up interest and intrigue. Sports teams and fast-food chains have long relied on mascots to form connections with ...