Since the web is one big conversation, Bethel’s tone should change depending on what the conversation is about and what our users are trying to do. Think about it this way: you wouldn’t be sarcastic ...

When you write web content for Bethel, make sure you take a minute to think about our visitors and users—their wants, needs, expectations, feelings, hopes, and fears. The voice and tone you use makes ...

Even in your camera app, lighter skin tones are still favored -- computational photography ... the Monk Skin Tone Scale as they label photos that appear on the web for image attributes like ...

In today’s age when smartphone photography has become a very important part of our lives, the pursuit of representing diverse skin tones has become a very important challenge. This is exactly ...

Want to share a link to a website with someone? You could copy and paste it into an email or chat window. Or you could use the new Google Tone extension for the ...

The same applies to our decisions as consumers. First impressions are made in mere seconds, but they set the tone for all future interactions with your business. As a result, mastering the art of ...