For Mendes, who first appeared in a Tommy Hilfiger campaign last year, the chance to partner with the brand on a capsule collection was seemingly predestined. “I’m pretty sure the first ...

AMSTERDAM — It was mid-afternoon on a Wednesday, but the halls buzzed within Tommy Hilfiger’s headquarters. Hardly anyone working in person was at their desks unless absolutely necessary ...

SZA, Hilfiger says, was a natural fit for the campaign, calling her a style icon with untapped influence. “Whatever she wears on stage, all of her fans want to wear,” Hilfiger says.

Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York.