“It’s amazing,” Burgess said. When MJ Sugar Rush was launched, freeze dried candy was rare in Central Connecticut, Burgess said. That has since changed as it becomes more popular, she added.

Eating the rainbow has just taken a different turn. The new Skittles Pop’s is the Mars Wrigley's take on the freeze dried candy trend. Ready to get a taste of the sweet yet curious texture candy.

HERSHEY, Pa., March 12, 2025 /PRNewswire/ -- Brace yourself, snack lovers – the candy aisle just got a next-level upgrade. Meet Jolly Rancher Freeze Dried, a bold twist on the fruity flavors you ...