In this Olympic year, Nike’s fortunes should be rising. Nike president of consumer, product and brand Heidi O’Neill told Reuters, “This Olympics will be our biggest. This will be the most ...

Enter Kim Kardashian. Nike is partnering with Kardashian for a new brand called “NikeSkims,” the company and fashion mogul jointly announced Tuesday. The collection, which is based on her ...

Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called ...

(Bloomberg) -- Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality TV star Kim Kardashian’s apparel label Skims ...

So, a startup competitor joined in, and taking aim at Nike and other controversies in its past, for marketing purposes. The women's activist wear brand XX-XY Athletics released an advertisement ...

Nike—the “Just Do It” running shoe company—has reigned as the world’s largest footwear brand for as long as anyone can remember. In terms of revenue (about twice that of Adidas ...

Nike's Breaking4 initiative aims to regain market ... and other company leaders, vowed to refocus the brand’s identity around core sports like running. At the same time, the sportswear industry ...

Nike will launch a new women’s activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to ...

Paul wants Nike to build a brand in Kobe Bryant's image, the same way it did for Michael Jordan in 1997. Paul posted on X, formerly Twitter, "Nike needs to sign players to the Kobe brand ...

We’ve become far too promotional," said Hill. The level of markdowns for Nike products in recent times "not only impacts our brand, but it also disrupts the overall marketplace and the ...