A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Shares of athletic apparel brand Nike (NYSE:NKE) jumped 5.4% in the morning session after Jefferies analysts upgraded the stock's rating from Hold to Buy and raised the price target from $75 to $115.

Every running brand has a black sheep in the family. For Nike, it’s a shoe called the Streakfly, which you’ll find tucked away in the discount bin of the nearest outlet store (if you even know to look ...

Nike's plan to open a World of Flight store in Center City — the first outpost in the United States for the Jordan Brand shop — appears to be moving forward after the city approved the company ...

One of the most exciting moments took place yesterday. The Jordan Brand athlete visited Nike World Headquarters in Beaverton, Oregon, on Monday, March 10. Jordan Brand said in a statement ...

Nike (NYSE:NKE) was the biggest gainer in the Dow Jones Industrial Average on Tuesday after announcing that a new brand, called NikeSKIMS, will launch this spring in the U.S. The collaboration ...