Unlike classic radio songs that often require a whole track, TikTok thrives on 15 to 30-second clips that capture viewers instantly. Artists should highlight the catchiest elements, such as a ...

1. Superet - "Go to Sleep Kimberly" From Los Angeles-based Superet’s 2019 LP How to Work a Room, this track wraps dreamy guitar textures around lyrics that feel like a late-night confession.

Who is Jandel on TikTok? Creator of popular Roblox game Grow a Garden has gone viral on the short-form video app.

Creators on TikTok are constantly dolling out the same three pieces of advice: be authentic, find the creativity gap, and post every single day. Being authentic is not something that can be taught, ...

2. Prioritise Value Over Popularity How to go viral without losing your voice Instead of chasing fleeting trends, focus on delivering consistent, high-quality content that reflects your brand's voice.