Tide’s multiyear initiative has contributed to growth for the brand and pollution reduction. For example, just one campaign, the 2023 Cold Callers campaign, resulted in a 39% lift in sales for ...

Packaging and sustainability haven't been top considerations for shoppers in recent years, surveys from McKinsey show.

The description of synthetic detergents as the first big change in soap making in two millennia was hardly an exaggeration. Tide, the first heavy-duty synthetic detergent, was not just a new product, ...

This recall involves Tide Pods, Gain Flings, Ace Pods, and Ariel Pods liquid laundry detergent packets packaged in flexible film bags that were made between September 2023 and February 2024.

Over 8 million bags of liquid laundry detergent packets distributed in the U.S., including Tide and Gain, were recalled by Procter & Gamble Friday due to a "risk of serious injury" involving the ...

The recall affects Tide Pods, Gain Flings, Ace Pods, and Ariel Pods that were sold in flexible film bags of 12 to 39 laundry detergent packets and manufactured between September 2023 and February ...

NEW YORK (AP) — Procter & Gamble is recalling more than 8 million bags of Tide, Gain, Ace and Ariel laundry detergent packets sold in the U.S. and Canada due to a defect in the products’ child ...

The Consumer Product Safety Commission (CPSC) reported eight deaths related to laundry detergent pod ingestion since these products hit the market in 2012, through mid-2017. Anyone who suspects ...

Inflation Tests Tide Maker’s Laundry-Detergent Dominance Procter & Gamble has the largest share of the U.S. premium-detergent category, though more consumers are showing interest in cheaper options ...

Over 8 million bags of liquid laundry detergent packets distributed in the U.S., including Tide and Gain, were recalled by Procter & Gamble Friday due to a “risk of serious injury” involving ...