News

Tide Pods was not P&G’s first attempt to develop a laundry tablet. In 1960, P&G launched Salvo, a compressed powdered tablet. It was on the market for about five years.
Procter & Gamble is recalling more than 8 million bags of Tide, Gain, Ace and Ariel laundry detergent packets sold in the U.S. and Canada, Friday, April 5, 2024.
It’s not a sheet, it’s not a liquid. So how does P&G’s new laundry detergent “tile” work? We washed 12 loads to find out. Tide Evo, a new form of laundry detergent, is currently for sale ...
Tide’s multiyear initiative has contributed to growth for the brand and pollution reduction. For example, just one campaign, the 2023 Cold Callers campaign, resulted in a 39% lift in sales for ...
The recall affects Tide Pods, Gain Flings, Ace Pods, and Ariel Pods that were sold in flexible film bags of 12 to 39 laundry detergent packets and manufactured between September 2023 and February ...
The Consumer Product Safety Commission (CPSC) reported eight deaths related to laundry detergent pod ingestion since these products hit the market in 2012, through mid-2017. Anyone who suspects ...
Could Tide Evo Change the Way We Do Laundry? It’s not a sheet, it’s not a liquid. So how does P&G’s new laundry detergent “tile” work? We washed 12 loads to find out.