The benefits Leslie Danford, founder of Vitaminis, a vitamin juice shot brand sold nationally, says adding Bain, the consulting firm, and HBS to her LinkedIn headline has opened doors, especially ...

A LinkedIn headline is that line of text under your name, and one of the first things people on your profile. It should state what you bring to the table and help the right opportunities find you.

(LinkedIn caps headlines at 220 characters.) “It’s almost like a marketing headline,” she says. “It’s quick and delivers a message.” Subscribe to the Daily newsletter.