In doing so, they unveiled the campaign’s “We Heart NYC” logo, a take on the classic “I Heart NY” logo created in 1977 by Milton Glaser. The updated logo features the same black ...

Just a few hours after the new “We ️ NYC” logo was revealed on Monday, reaction on Twitter — and beyond — was not merely negative, but brutal. The design is part of a campaign aiming ...

But the “We ️ NYC” logo was introduced as a full-page advertisement in Monday’s New York Times and then at a press conference in Times Square, a full-blown assault on our senses.

A reimagining of the ‘We ♥️ NYC’ logo by the artist Ryan McGinness. Read the story here. A PDF version of this document with embedded text is available at the link below: Original We NY ...

Originally designed by Milton Glaser in 1977, the logo has been adapted for a new campaign spearheaded by Governor Hochul and Mayor Adams. “We ️ NYC” is a campaign “to showcase the city ...

In the 1970s, graphic designer Milton Glaser brought a New York state tourism advertising campaign to life with his I NY logo, changing ... introducing “We NYC” to the public and ...

Officials unveiled the new logo—“We ️ NYC”—earlier this week as part of a new campaign to inspire civic engagement and volunteerism in the city. “This city overcame the darkest ...