The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024. Advertisement. Advertisement. Advertisement.

Santa Monica is now home to SoCal’s first “Entertainment Zone,” where tourists and residents can go on weekends to enjoy alcoholic drinks outdoors while walking around the Third Street ...

Santa Monica officials are aiming to revitalize Third Street Promenade with a new proposal that allows public alcohol consumption within a designated "Entertainment Zone."." The measure, passed ...

Third Street Promenade, a once-thriving commercial district of shops, restaurants and bars, has seen declining foot traffic for years, dropping by more than third since 2019.

Santa Monica is considering a proposal to allow public drinking on the Third Street Promenade. The plan aims to boost the local economy by permitting alcohol consumption in designated areas.

What the Santa Monica ordinance does. Allows consumption of alcoholic beverages on public streets, sidewalks and public rights-of-way on Third Street between Wilshire Boulevard and Broadway.

The Third Street Promenade could become one of the first “Entertainment Zones” in California outside of San Francisco to allow outdoor consumption of alcohol in public spaces, ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch. Adults of legal drinking age ...

Santa Monica proposal could allow open containers in Third Street Promenade 02:49. Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the ...

The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024.

LOS ANGELES – A prominent Southern California shopping district is taking a cue from Bourbon Street and the Las Vegas Strip in an effort to draw more crowds. The Santa Monica City Council ...