THIS book is based on the theory that the economic man attempts to maximize his share of the world's goods and services in the same way that a participant in a game involving many players attempts to ...

Every individual in society is different so that per their perspectives, they formulate their opinion and a set of behavior. Under the theory of individual perception, the science which sounds ...

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...

This is part of our “Econ Extra Credit” project, where we read an introductory economics textbook provided by the nonprofit Core Econ together with our listeners. Robots are doing their part during ...

Economics is split between analysis of how the overall economy works and how single markets function Physicists look at the big world of planets, stars, galaxies, and gravity. But they also study the ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Amitrajeet A. Batabyal does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture that ...

Dr. Weatherby is the director of the Digital Theory Lab at New York University. It’s hard to walk a block or finish a morning coffee without encountering some system that attempts to tell you what to ...