Hurry Tomorrow follows in line with The Weeknd’s past portrait style cover art (2015’s Beauty Behind The Madness, 2016’s Starboy, 2020’s After Hours, and 2022’s Dawn FM).

Visually, the work offers a subtle reference to the Weeknd’s House of Balloons (2011), his debut mixtape, which aptly had balloons on its cover, and which shot him into mainstream consciousness.

Hurry Up Tomorrow follows The Weeknd’s critically acclaimed Dawn FM, which dropped in January 2022. That album was a bold departure from his earlier, darker R&B albums like Trilogy and Kiss Land ...