Today (September 7), The Weeknd unveiled Hurry Tomorrow‘s official album cover. Users online seemed to enjoy the image’s rawness. “I like. It’s very Weeknd,” wrote one user.

Visually, the work offers a subtle reference to the Weeknd’s House of Balloons (2011), his debut mixtape, which aptly had balloons on its cover, and which shot him into mainstream consciousness.

The Weeknd’s love for the holiday season is reflected in this issue’s cover shoot too. “There was an idea to make [a themed cover] that fit with the album and whatnot,” he says ...

The video depicts The Weeknd getting into a crash in a vintage red convertible while driving in a storm, and includes a cool effect generated by the phone's slo-mo 4K resolution setting at 120 ...