Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Seth Godin is the best-selling author of Purple Cow and This Is Strategy: Make Better Plans. Godin is a member of the ...

Should everyone be a creator? The short answer is no, we shouldn’t all feel the need to be one. However, I understand the ...