Consultative Selling: The Hanan Formula for High Margin Sales at High Levels by Mack Hanan (AMACOM, November 2003). CustomerCentric Selling by Michael Bosworth (McGraw Hill, November 2003). The 5 ...

Imagine the retail shelf as a canvas, and your product as a work of art. It’s not merely another item on display; it’s a masterpiece that tells a story.