'The Pioneer Woman' Finally Puts Beloved Ranch Cowboy in the Spotlight first appeared on Parade on Jul 29, 2025 This story was originally reported by Parade on Jul 29, 2025, where it first appeared.

It also is part of a larger conglomerate. Its parent company, also known as Teton Ridge, owns several Western sports and media properties, including The Cowboy Channel and the American Rodeo.