But around the world, fruit stickers have become a collector’s item, replete with jazzy typography, vibrant illustrations, and playful branding that goes back over a century.

Today, Bumble officially announced updates to the "first move," as well as other feature upgrades and a fresh brand identity. Since Bumble's inception in 2014, only women could message matches first.

Bumble remains smaller than Match Group and its collection of dating apps. Its $1.8 billion market cap is less than a quarter of its larger rival's $7.7 billion price tag.

Bumble is a dating app created in 2014 by Whitney Wolfe Herd. Wolfe Herd was CEO of Bumble until the start of 2024, when she stepped down (though remains as executive chair) and Lidiane Jones ...