Dunnhumby set Tesco apart from its rivals by masterminding its Clubcard back in 1995. So why is the retailer now looking to jettison the data analytics pioneer? The Tesco Clubcard was a remarkably ...

Back in the pre-internet days of the early 1990s, retail loyalty programmes were prehistoric (Green Shield stamps anyone?) – until Tesco teamed up with plucky startup Dunnhumby. It leveraged the ...

Data science analysts go through purchases every day from Tesco and Sainsbury's customers who use their Clubcard or Nectar cards to benefit from lower prices. Teams at a firm called Dunnhumby ...

Data science analysts go through purchases every day from Tesco and Sainsbury's customers who use their Clubcard or Nectar cards to benefit from lower prices. Teams at a firm called Dunnhumby ...

Little known independent At the time of my first encounter Dunnhumby was a little-known independent company even though it was the power behind the Clubcard loyalty programme. Its pioneering ...

Supermarket giant Tesco and its data division dunnhumby have announced further new features ... the Platform brings together Tesco's understanding of its customers from Clubcard and instore insights, ...

and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first. Everything we do is fuelled by the insights generated via over 20 million Tesco Clubcard ...

As marketing director in the early Nineties, Sir Terry oversaw Clubcard's birth on 13 ... who runs the marketing analyst firm dunnhumby. He adds: "Tesco has became the first organisation to ...

The Tesco Media and Insight Platform aggregates insights from over 20 million Clubcard members for the UK’s largest retailer and is accessed and powered by dunnhumby Sphere (dunnhumby’s data driven ...

Tesco Bank sales grew by 16.5% ... offering is increasingly important to our proposition. We can use Clubcard powered by dunnhumby to understand our customers better than anyone in order to ...

powered by Dunnhumby, has launched an offsite media partnership with Pinterest. The partnership will enable UK FMCG brands to connect with Tesco customers who are looking for inspiration on Pinterest, ...