That’s because the supermarket is removing its iconic logo from Bags For Life, and replacing it with some other five-letter words. Shoppers might notice that instead of the word ‘Tesco ...

A logo seems like the perfect vessel to show off key moments in a brand's yearly calendar with a clever addition or temporary iteration, but you’ll be surprised to find out that some of the most ...

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...