When importer Anthony Terlato brought Santa Margherita Pinot Grigio to the American market in 1979, he positioned the wine as a super-premium product, a rarity for Italian white wines of the time.

Chapoutier. On a trip to Italy in 1979, Terlato discovered Santa Margherita Pinot Grigio and built it to nearly half-a-million cases in the U.S. In the 1990s, he added vintner to his résumé. The ...