Through the economic and cultural surge in women’s sports, tennis’ history at its forefront — on court and off — has at times overtaken its contemporary place in the landscape.

Back in 2022, Nike and Sinner unveiled an intricate logo shaped like a fox that was packed with hidden personal references: His initials “J. S.” are hidden in the bottom left corner, while the ...

LEXINGTON, KENTUCKY - AUGUST 10: A general view of the WTA logo on the net during the Top Seed Open - Day 1 at the Top Seed Tennis Club on August 10, 2020 in Lexington, Kentucky.