From emotional manipulation to loaded language and false dilemmas, these are 29 of the most common propaganda techniques used ...

Unlike direct effects, through which the impact of ads is immediately visible based on clicks and sales, advertising “halo effects” occur when marketing activities indirectly impact something ...

As I said at the top, I firmly believe that AI technologies, including generative AI tools and techniques, will have remarkable benefits that enhance human productivity and solve human problems.

AI isn’t a new trend in programmatic, but it will continue reshaping the industry in 2025. Apart from automation, the expected benefits are advanced personalization, enhanced real-time ...

This may be the time for you to make that move. According to the U.S. Bureau of Labor Statistics (BLS), the overall employment of advertising, promotions and marketing managers is projected to grow 8% ...

In this latest guide, Modern offer up multiple strategies for optimisation and best practice approaches to continually meet, and exceed, your targets Campaign optimisation is critical if you want to ...

The provisionally agreed rules also place strict limits on the use of targeting and ad delivery techniques. The use of personal data for targeting political advertising online will be permitted only ...