3. Joining product and marketing together is easier than it seems. In my experience, there is a different level of technical aptitude required for product managers in the software space.

The marketing of technical products must begin with a sound understanding of what is a product and in what ways, if at all, do technical products differ from products that are non-technical in nature.

Traditional marketing methods are often insufficient to capture the attention of tech-savvy audiences. Particularly within the developer community, the conventional “sell-first” strategies are often ...

Larger organizations commonly have multiple product managers specializing in different areas, such as marketing and the technical aspect of products. On the other hand, smaller organizations with ...

Deep tech startups sit at the intersection of breakthrough science and practical innovation. Their technologies often span artificial intelligence, quantum computing, biotech, robotics, and advanced ...

Written by Technically Media CEO Chris Wink, Technical.ly ... comes awareness of the product or service, then comes research and then conversion. Most people who are aware of what you offer won’t buy ...

It’s all the same thing. I work with more technical product people and engineers who build hardware alongside my marketing teams - but I just don’t understand how marketers drive businesses ...

The four Ps of marketing refer to the traditional elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include: But there’s a lot ...