Sales and marketing personnel can be involved in every phase of the product cycle, from product development to getting products to market. As a sales professional, it is their job to consistently ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

The bottom line is this: As tech marketing experts, we have a responsibility to communicate what our product is and what it does—early, and often. If within our array of marketing material we can ...

To keep pace with cultural momentum, Salomon runs a fast-cycle model that blends technical innovation with fashion-forward ...

With over a decade of experience in marketing technology, Srinikhil Annam embarked on an ambitious project to revolutionize ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

The chief product and marketing officer for the UK’s largest energy supplier tells Tim Healey why marketers surrendering control over product are missing a trick. Rebecca Dibb-Simkin ...

Guerrilla marketing is a product promotional campaign that relies on one-on-one interactions to create a buzz for a new product.