Taylor Swift has once again unveiled a new era in typically theatrical fashion. Early Tuesday morning, a countdown clock on her website struck 12:12 a.m. Eastern, revealing the title of her 12th original studio album: The Life of a Showgirl.

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After teasing fans with a cryptic social media post, the pop star announced her twelfth studio album on her website Monday night. Swift's website showed pre-orders for "The Life of A Showgirl" with no other information available.