The Tarte x Tru Fru partnership is a first of its kind for both brands. Tarte will expand its popular Maracuja Juicy Lip line to coincide with specialty frozen snacks of the same Cherry Crush flavor.

Tarte Cosmetics and Trü Frü have partnered to launch the Maracuja Cherry Crush Lip Collection and limited-edition Trü Frü Tarte Cherries. The cherry girl aesthetic trend is rising in popularity.

A groundbreaking first for both brands, this collaboration brings tarte™'s new Maracuja Cherry Crush Lip Collection to life in a deliciously edible form tarte™ and Trü Frü have come together ...