Target is ending its guarantee to price match Amazon and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TODAY. Beginning July 28, Target will only match its own in-store and online prices at Target.

Before the July 28 update, Target's price match policy honored lower prices on identical items sold and fulfilled for less at Amazon and Walmart and found on Target's website. Consumers had 14 days or less after purchase to request price matches, which they could do in store or online.