Toys aren’t just child’s play. Mattel, Lego and others find ‘kidults’ bring in big business Barbie collector Azusa Sakamoto is photographed in her West Hollywood home.

Target also released their Bullseye’s Top Toys List for 2024, full of awesome picks for kids of all ages. It’s never too early to start holiday shopping, after all!

With President Trump warning that his tariff policy may cause the price of toys to spike, a Barbie that cost $10.49 on April 16 is now selling at Target for $14.99.

RELATED: The very best Black Friday deals Enjoy up to 50% off sitewide, but you have to shop ASAP as Target’s deals tend to be available for a *very* limited time.

In 2022, Mattel’s share of the $7.6 billion dolls category was 26%, per Circana. As of November 2023 – months after the film’s release – the company’s share of dolls jumped to 33%.

It is 2023's biggest movie in the US and worldwide, bringing in more than $1.4 billion. 2023's No. 2 movie, The Super Mario Bros. Movie, is also on sale for only $10 this Black Friday.

We’ve been told that GoldieBlox can’t survive in mass stores next to Barbie. Convention says that engineering toys for girls are a “niche” for the affluent, and for the internet.