Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...

location and needs of your business's target market, the industry as a whole, and the particular competitors you face Accurate and thorough information is the foundation of all successful business ...

They can then target these smaller markets directly with products and advertising tailored to their needs and tastes. Market segmentation divides a broad market into subsets with common ...